Former TTI European Marketing Director John Taylor has joined Andy Laffan to head up the interactive web development business White Label Interactive in a new role.
Set up to provide strategic support for integrated advertising and design agencies as well as direct clients, the team at White Label Interactive have an outstanding track record in delivering a diverse range of interactive projects for brands both big and small.
‘This is a great time to join Andy’s team’, said John ‘…Andy has been delivering outstanding interactive projects since the early 1990’s which probably makes him about 250 in Internet years – seriously though he has an outstanding track record and great reputation in the business’.
White Label Partners with Leading Advertising Agency
White Label Interactive has just completed a major piece of work with leading integrated advertising agency Refinery.
As part of nationwide integrated advertising campaign for a European power tool brand, white label created an online 'product registration and consumer data capture' resource.
Designed to track the lifecycle of each tool sold, from initial purchase through various stages of service – the new online resource will become an invaluable tool for future marketing campaigns.
‘This is just one of a number of projects produced in partnership with leading advertising agencies’… said John Taylor from White Label Interactive, ‘… it’s our understanding of how agencies work and the relationships they have with their clients that makes us an ideal resource for interactive projects’.
It’s Time To Get Learning Online
Learning online can be fun as well convenient, as White Label Interactive found out when they helped UK Online create a series of 5 short learning sessions aimed at helping people overcome their fear of computers and acquire new basic computer skills.
‘The learning sessions are really engaging and fun to do’… said John Taylor of White Label Interactive…’ each session uses voice and animated instruction to guide the learner through a series of short tasks aimed at helping the learner familiarise themselves with basic computer use and the Internet.’
The sessions were made available through UK online centres and via a promotion run in conjunction with a well known search engine and national press.